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Why attractive things work better and other crucial insights into human-centered design
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user’s must take precedence over a designer’s aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn’t just about making effective tools that are straightforward to use; it’s about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman’s insights work for you.
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Explore the Works of Don Norman
This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects-many of which are already in use or development. One of the world’s great designers shares his vision of “the fundamental principles of great and meaningful design”, that’s “even more relevant today than it was when first published” (Tim Brown, CEO, IDEO). This book explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.
Publisher : Basic Books; 1st edition (May 11, 2005)
Language : English
Paperback : 272 pages
ISBN-10 : 0465051367
ISBN-13 : 978-0465051366
Item Weight : 10.4 ounces
Dimensions : 5.38 x 0.75 x 8.13 inches
Customers say
Customers find the book has good ideas and insights. They describe it as an enjoyable read and a must-read for product design enthusiasts. Readers praise the writing quality as superb and usable. The book provides new perspectives on design and has a positive impact on user experience.
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