The Moderns: Midcentury American Graphic Design

The Moderns: Midcentury American Graphic Design


Price: $55.00 - $37.60
(as of Feb 10, 2025 15:01:54 UTC – Details)



In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

ASIN ‏ : ‎ 1419724010
Publisher ‏ : ‎ Abrams Books (September 19, 2017)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 9781419724015
ISBN-13 ‏ : ‎ 978-1419724015
Item Weight ‏ : ‎ 4.92 pounds
Dimensions ‏ : ‎ 9.5 x 1.38 x 11.5 inches

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