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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects – including sketches and final results of his own successful designs – he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you’ll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last
From the brand
Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.
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Peachpit Press has been training and inspiring creative people since 1986.
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Publisher : Peachpit Press; 2nd edition (August 20, 2014)
Language : English
Paperback : 242 pages
ISBN-10 : 0321985206
ISBN-13 : 978-0321985200
Item Weight : 2.31 pounds
Dimensions : 7 x 0.57 x 9 inches
Customers say
Customers find the book provides useful information about logo design. They appreciate the clear explanations of concepts and real-world applications. The book demystifies graphic design while inspiring creativity, with rough sketches that demonstrate the design process. It’s an easy read that is quick to absorb. Readers praise the content choice and clarity, describing it as entertaining and funny.
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