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(as of Jan 23, 2025 02:33:40 UTC – Details)
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition
In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns―in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition―also reinforce the book’s core lesson: that a great idea will last forever.
450+ Illustrations
ASIN : 0500292671
Publisher : Thames & Hudson; Third edition (July 26, 2016)
Language : English
Paperback : 296 pages
ISBN-10 : 9780500292679
ISBN-13 : 978-0500292679
Item Weight : 2.5 pounds
Dimensions : 7.9 x 1.2 x 9.5 inches
Customers say
Customers find the book useful for designers and creative people. It teaches them the art of brainstorming and improves their creative skills. However, opinions differ on readability – some find it clear and easy to understand, while others find it difficult to read on devices like Kindles.
AI-generated from the text of customer reviews