Price: $40.00 - $36.00
(as of Jan 23, 2025 15:42:28 UTC – Details)
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.
Led by the author’s vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today’s fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
From the Publisher
The Fashion Entrepreneur
A five-part guide to operating a successful fashion business covering everything tomorrow’s fashion leaders need to know about managing, funding, marketing, branding and selling.
Led by the author’s vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today’s fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
Written by highly respected industry expert Keanan Duffty, a designer and educator known internationally.
Interviews with creative entrepreneurs – from designer Tommy Hilfiger to Mazdack Rassi, and a diverse range of experts.
Comprehensive, carefully designed handbook, fully illustrated with photography and drawings.
Publisher : Laurence King Publishing (September 10, 2024)
Language : English
Hardcover : 192 pages
ISBN-10 : 1529428661
ISBN-13 : 978-1529428667
Item Weight : 1.27 pounds
Dimensions : 6.97 x 0.83 x 8.55 inches