Price: $45.00 - $23.96
(as of Jan 23, 2025 23:08:35 UTC – Details)
Praise for previous editions of Designing Brand Identity:
An inspiring and powerful toolkit.
The Marketer
Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning
Wheeler’s book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap
A valued reference book for all members of the branding team.
Communication Arts
Publisher : John Wiley & Sons Inc; 3rd edition (January 1, 2009)
Language : English
Hardcover : 320 pages
ISBN-10 : 0470401427
ISBN-13 : 978-0470401422
Item Weight : 2.81 pounds
Dimensions : 8.75 x 0.75 x 1.25 inches
Customers say
Customers find the book an essential guide for brand identity. It provides clear information about the branding process and philosophies in a colorful and interesting way. The content is rich with helpful case studies and examples. Readers appreciate the well-illustrated, well-organized design and layout. They find the book easy to read and worth the price.
AI-generated from the text of customer reviews