Price: $49.99 - $34.68
(as of Jan 24, 2025 05:48:01 UTC – Details)
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author’s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Publisher : Springer; 2015th edition (June 15, 2015)
Language : English
Hardcover : 263 pages
ISBN-10 : 1137502037
ISBN-13 : 978-1137502032
Item Weight : 15.3 ounces
Dimensions : 6.5 x 0.75 x 9.75 inches
Customers say
Customers find the book interesting and informative. They appreciate the straightforward writing style that makes it easy to follow and understand. The book provides interesting side notes and real-life examples.
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