Price: $49.95 - $29.90
(as of Jan 26, 2025 04:32:17 UTC – Details)
Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.
In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.
Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.
Presents visual thinking as a complex process that can be supported in every stage using specific design techniquesProvides practical, task-oriented information for designers and software developers charged with design responsibilitiesIncludes hundreds of examples, many in the form of integrated text and full-color diagramsSteeped in the principles of “active vision, which views graphic designs as cognitive tools
Publisher : Morgan Kaufmann; 1st edition (April 18, 2008)
Language : English
Paperback : 208 pages
ISBN-10 : 0123708966
ISBN-13 : 978-0123708960
Item Weight : 1.18 pounds
Dimensions : 7.5 x 0.5 x 9.25 inches
Customers say
Customers find the book informative and useful for understanding cognitive theories. They appreciate the clear examples and visualization principles that help them understand. The book has influenced their work as a designer, providing scientific cues.
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