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The experience of craft beer is not just about what’s in the can, but what’s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting – whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Craft Beer Design, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.
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gestalten is an international publishing house collaborating and engaging with the world’s most interesting creatives to document and anticipate vital movements in architecture and interiors, design and fashion, escape and mobility, travel, food, and beverage, as well as visual culture.
Exploring creativity in every form, gestalten is known and loved by millions around the globe for its unique lens across print and digital mediums.
Publisher : gestalten (May 3, 2022)
Language : English
Hardcover : 208 pages
ISBN-10 : 3967040321
ISBN-13 : 978-3967040326
Item Weight : 2.31 pounds
Dimensions : 8.27 x 0.87 x 10.24 inches