Price: $40.00 - $32.01
(as of Jan 26, 2025 08:04:17 UTC – Details)
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today’s ultracompetitive marketplace.
Publisher : Princeton Architectural Press; 2nd edition (June 15, 2021)
Language : English
Hardcover : 224 pages
ISBN-10 : 1616899980
ISBN-13 : 978-1616899981
Item Weight : 2.1 pounds
Dimensions : 8.3 x 1.05 x 10.3 inches
Customers say
Customers find the book provides useful business insights for creatives and students. They find the information easy to understand and follow, with helpful illustrations and clear examples. The book contains the right amount of detail and structure, providing a clear picture of how to apply the concepts.
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