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(as of Jan 26, 2025 15:20:20 UTC – Details)
You may not have noticed, but the world around you is switching to subscriptions.
Have you changed your marketing practices to thrive in this new economy?
Subscribers expect different things from businesses than transactional customers. It’s up to you to deliver.
This audiobook is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies A new chapter on the risks and challenges of subscription marketing
Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.
Customers say
Customers find the book easy to understand and a quick read. They appreciate the clear, concise examples and practical suggestions that are often overlooked. The book provides a nice overview of the subscription-based economy and the value of nurturing customers.
AI-generated from the text of customer reviews