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The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries, Magnus Resch’s insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
From the Publisher
Demystifies the international art-gallery marketplace through an analysis of primary data, insightful case studies, and the personal experiences of gallery veterans worldwide
Publisher : Phaidon Press; 3rd edition (August 2, 2018)
Language : English
Paperback : 152 pages
ISBN-10 : 0714877751
ISBN-13 : 978-0714877754
Item Weight : 2.31 pounds
Dimensions : 5.75 x 0.5 x 8.25 inches