Price: $54.97
(as of Jan 26, 2025 19:28:23 UTC – Details)
Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard–won research methods, best practices, and proven tips for conducting quantitative and qualitative content–focused research and testing.
“This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.”
—Kristina Halvorson, CEO and Founder, Brain Traffic
Who Should Read This Book?
Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It’s also useful if you’re part of a user experience or product team, including UX writers, researchers, and software developers.
Takeaways
Realistically assess the current state of your content.Learn how to write content research questions. Create a content research study and evaluate your content&apos:s effectiveness.Identify which specific words or content elements to test. Analyze your research results. Identify which specific words or content elements to test.Determine which research methods and tools are ideal for your team’s content research needs.Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line.Create a content research roadmap.Learn from professional content people in case studies that highlight practical examples.
From the brand
We connect people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX. As UX becomes mission critical for more industries, organizations, and people, we expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.
We believe in the power of UX.
User experience humanizes technology and information—and Rosenfeld helps people all over the world create better user experiences.
UX Fundamentals
Two Waves—A Rosenfeld imprint
Publisher : Rosenfeld Media; 1st edition (April 11, 2023)
Language : English
Paperback : 320 pages
ISBN-10 : 1959029576
ISBN-13 : 978-1959029571
Item Weight : 1.4 pounds
Dimensions : 6 x 1 x 8.9 inches