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Packaging Sustainability
Take the lead with sustainable package design solutions
The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that―but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.
With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:
Enables the designer to make smart, informed decisions at all points throughout the packaging design processOffers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologistsDescribes materials and processes in current use and helps the reader understand how they interconnect
With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product’s shelf impact―while minimizing its ecological footprint.
Publisher : Wiley; 1st edition (December 31, 2008)
Language : English
Paperback : 368 pages
ISBN-10 : 0470246693
ISBN-13 : 978-0470246696
Item Weight : 1.66 pounds
Dimensions : 8 x 1 x 9 inches