Price: $24.95 - $18.99
(as of Feb 03, 2025 04:02:00 UTC – Details)
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
Publisher : Allworth Press; First Edition (January 15, 2001)
Language : English
Hardcover : 352 pages
ISBN-10 : 1581150784
ISBN-13 : 978-1581150780
Item Weight : 1.4 pounds
Dimensions : 6.25 x 1 x 9.5 inches
Customers say
Customers find the book easy to read and recommend it for people looking for a different perspective. They find it a valuable resource for personal branding, with insights into emotional branding that go beyond design. The book provides an interesting tool to improve one’s way of thinking and considers brands as meaningful and truthful.
AI-generated from the text of customer reviews