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(as of Feb 03, 2025 06:50:37 UTC – Details)
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.
Publisher : Moleskine Books (November 5, 2019)
Language : English
Hardcover : 144 pages
ISBN-10 : 1616898593
ISBN-13 : 978-1616898595
Item Weight : 13.1 ounces
Dimensions : 5.2 x 0.5 x 8.35 inches