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Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design.
You’ll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you’ve covered in the preceding spreads, and includes illustrations sections with real world scenarios.
This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.
From the Publisher
Chapter 2 – Contemporary Influence: Massimo Vignelli and Grid Syste
In 1960, after completing his architectural studies in Milan and Venice, graphic designer Massimo Vignelli (Italian, 1931–2014) moved to the United States as co-founder and design director of Unimark International, at the time one of the largest design consultant firms in the world. During the 1960s, Unimark and Vignelli designed many of the world’s most recognizable corporate identities and public information systems for clients such as American Airlines, Ford Motor Company, and Knoll International, as well as the iconic sign program for the New York City subway system.
ASIN : B079N6HLQ2
Publisher : Rockport Publishers (January 16, 2018)
Publication date : January 16, 2018
Language : English
File size : 44248 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 232 pages