Price: $43.99
(as of Jan 16, 2025 08:42:25 UTC – Details)
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
– Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
– Forge relationships with the myriad stakeholders that affect your business
– Empower your team to access their creativity and innovate with integrity
Publisher : HOW Books; Spi edition (September 13, 2012)
Language : English
Hardcover-spiral : 158 pages
ISBN-10 : 1440308187
ISBN-13 : 978-1440308185
Item Weight : 3 pounds
Dimensions : 9.75 x 1.5 x 10.75 inches
Customers say
Customers find the book helpful for developing brand strategies and personas. They find the archetype cards useful for sparking conversation and provoking thought. The card deck is described as fun and versatile, providing a variety of uses. However, some customers feel the design could be improved for clarity.
AI-generated from the text of customer reviews