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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
From the brand
Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.
How did we get our start?
Peachpit Press has been training and inspiring creative people since 1986.
Who are our books for?
Our books offer unique strengths and style of instruction for graphics professionals and students alike.
What makes us unique?
Step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice.
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Publisher : New Riders; 2nd edition (February 10, 2012)
Language : English
Paperback : 224 pages
ISBN-10 : 0321808304
ISBN-13 : 978-0321808301
Item Weight : 1.05 pounds
Dimensions : 6.9 x 0.6 x 8.9 inches
Customers say
Customers find the book provides useful advice and tips for content strategy. They find it easy to read, clear, and entertaining. Many consider it a good value for money.
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