Price: $22.99 - $15.91
(as of Jan 16, 2025 08:54:42 UTC – Details)
“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity–you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you’ll learn about the business objectives and marketing decisions that drive your creative work. The curtain’s been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it’s time to gain the business insight. Once you understand what the people across the table are thinking, you’ll be able to think how they think to do what we do.
ASIN : 1440341559
Publisher : HOW Books (June 14, 2016)
Language : English
Paperback : 208 pages
ISBN-10 : 9781440341557
ISBN-13 : 978-1440341557
Item Weight : 15.7 ounces
Dimensions : 0.47 x 5.94 x 8.94 inches
Customers say
Customers find the book insightful and helpful for creatives. They describe it as a fantastic, down-to-earth read that provides valuable business insights. Readers praise the writing style as well-written and easy to understand. Overall, they consider the book a worthwhile investment that bridges the gap between money and creativity.
AI-generated from the text of customer reviews