Price: $39.99 - $37.99
(as of Jan 28, 2025 22:07:45 UTC – Details)
Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.
Who Should Read This Book?
If you’re a curious person working in tech who wants to deliver impactful work, you should read this book. If you’re a business leader looking to help your team make better decisions, you should read this book. If you want to level–up your approach to experimentation, you should read this book. In short, everyone—from CEOs to marketers, engineers, product people, through to designers and content folks—should read this book.
Takeaways
Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer–centric ideas.Stop making changes and start making improvements with the Conversion Design process. Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.Clear up confusion around A/B testing with helpful tools and practical advice.Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture.Make the complex math behind why experimentation works easy and understandable.
From the brand
We connect people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX. As UX becomes mission critical for more industries, organizations, and people, we expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.
We believe in the power of UX.
User experience humanizes technology and information—and Rosenfeld helps people all over the world create better user experiences.
UX Fundamentals
Two Waves—A Rosenfeld imprint
Publisher : Two Waves Books (June 11, 2024)
Language : English
Paperback : 304 pages
ISBN-10 : 1959029371
ISBN-13 : 978-1959029373
Item Weight : 1.2 pounds
Dimensions : 6 x 0.61 x 9 inches