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(as of Feb 19, 2025 01:36:51 UTC – Details)
Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.
In this book, you will learn:
Ways to conduct research and gain insight into your clients’ situations
A process for establishing strategies and plans for your projects
How to develop a cohesive concept and visual direction for each client/job
An iterative approach to prototype, test, refine, and produce effective design
Techniques for presenting and documenting creative work
Tips for making your design studio operate efficiently and consistently
From the brand
Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.
How did we get our start?
Peachpit Press has been training and inspiring creative people since 1986.
Who are our books for?
Our books offer unique strengths and style of instruction for graphics professionals and students alike.
What makes us unique?
Step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice.
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Publisher : New Riders; 1st edition (August 13, 2013)
Language : English
Paperback : 240 pages
ISBN-10 : 0321928849
ISBN-13 : 978-0321928849
Item Weight : 10.4 ounces
Dimensions : 5.3 x 0.7 x 8 inches
Customers say
Customers find the book provides practical design advice for today’s designers. They appreciate the author’s humble and respectful tone. The method works well for working better with clients and as a team. Readers praise the clear, conversational writing style.
AI-generated from the text of customer reviews