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Create, manage, and measure innovation
In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you’ll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.
The author explains how to:
Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business resultsDeploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performanceUse the provided hands-on tools to measure your firm’s success at creating meaningfully new and interesting products, services, and experiences
Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.
From the brand
The Design Thinking Series introduces design thinking concepts, from problem definition to scalable solutions, then expands beyond the basics to offer innovative methods for shifting individuals, teams, and organizations to a design thinking mindset.
The series offers powerful tools to manage creativity, OKRs, and product and business success while offering meaningful measurements to illustrate the impact of design thinking in business and life.
Design Thinking Series
Publisher : Wiley; 1st edition (April 11, 2023)
Language : English
Paperback : 400 pages
ISBN-10 : 1119983657
ISBN-13 : 978-1119983651
Item Weight : 2.31 pounds
Dimensions : 9.5 x 0.8 x 7.4 inches
Customers say
Customers find the book’s content engaging and educational. They appreciate the illustrations and graphic design that enhance their understanding. The book provides a practical framework on metrics and design for marketers, which customers find useful.
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