Price: $42.00 - $24.00
(as of Feb 13, 2025 10:38:55 UTC – Details)
Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:
Pride — use social proof to position your product in line with your visitors’ valuesSloth — build a path of least resistance that leads users where you want them to goGluttony — escalate customers’ commitment and use loss aversion to keep them thereAnger — understand the power of metaphysical arguments and anonymityEnvy — create a culture of status around your product and feed aspirational desiresLust — turn desire into commitment by using emotion to defeat rational behaviorGreed — keep customers engaged by reinforcing the behaviors you desireNow you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Publisher : Wiley; 1st edition (June 17, 2013)
Language : English
Paperback : 320 pages
ISBN-10 : 1118422147
ISBN-13 : 978-1118422144
Item Weight : 2.31 pounds
Dimensions : 7.3 x 0.5 x 9.1 inches
Customers say
Customers find the book informative and well-written. They describe it as an enjoyable, interesting read that provides valuable insights and sparks new ideas. Readers appreciate the witty and humorous presentation of information, which keeps the material entertaining. Overall, customers consider the book a worthwhile purchase and a great resource for understanding human behavior and web design.
AI-generated from the text of customer reviews