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“A ‘must have’ in the design arsenal.”—Cat Normoyle, Professor of Graphic Design, East Carolina University
“Provides enough thinking techniques to break out of even the worst creative rut.”—Creative Woman’s Circle
Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton’s hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.
Presents a wide range of methods applicable to any brainstorming scenario.
• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design
Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.
Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.
From the Publisher
‘should be on every creative’s bookshelf’
—Pikaland.
“a ‘must have’ in the design arsenal.”
—Cat Normoyle, Professor of Graphic Design at East Carolina University.
“provides enough thinking techniques to break out of even the worst creative rut.”
—Creative Woman’s Circle.
“a nice reference for kick-starting brain block.”
—AIGA Idaho
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Other classics from graphic design guru Ellen Lupton
Explains the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Our bestselling guide to using typography in visual communication, from the printed page to the computer screen. A primer on using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Explores how space, materials, sound, and light affect the mind and body. Co-edited with Andrea Lipps.
Publisher : Princeton Architectural Press; 1st edition (July 13, 2011)
Language : English
Paperback : 184 pages
ISBN-10 : 1568989792
ISBN-13 : 978-1568989792
Grade level : Preschool and up
Item Weight : 2.31 pounds
Dimensions : 7 x 0.7 x 8.45 inches
Customers say
Customers find the book helpful for learning design methods and creative thinking. They describe it as an interesting, fun read with useful strategies. The bibliography is seen as a valuable resource.
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