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(as of Feb 06, 2025 20:25:59 UTC – Details)
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Methods of Persuasion reveals that secret for the first time. You’ll learn how to use those principles to influence people’s thoughts in your own life.
Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:
Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance
This book teaches you the psychology behind each step. You’ll learn how to apply METHODS to your own life so that you can influence people’s thoughts, emotions, and behavior in nearly any situation.
Customers say
Customers find the book provides useful information and a refreshing overview of persuasion. They find it interesting, easy to read, and well-written. The humor is described as amusing, witty, and enjoyable. Readers appreciate the explanations behind the methods and how they work. The book is described as engaging and exciting from beginning to end. Overall, customers consider it a good value for money.
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