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(as of Jan 26, 2025 19:16:07 UTC – Details)
An understanding of psychology – specifically the psychology behind how users behave and interact with digital interfaces – is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them.
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
You’ll learn:
How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts’ law, Jakob’s law, and Hick’s lawEthical implications of using psychology in designA framework for applying these principles
Customers say
Customers find the book informative and a useful reference. They find it well-researched, with clear examples and language that provides solid foundations for new designers and those looking to transition to design. The book is easy to read and understand, with a clear text style and short case studies that are concise and to the point. It covers the material well in a digestible way.
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