Price: $130.00 - $79.48
(as of Feb 05, 2025 07:52:32 UTC – Details)
Product is Hard.
The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve.
Titles included in this one-of-kind set:
INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)LOVED: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)TRANSFORMED: Moving to the Product Operating Model (Silicon Valley Product Group)
INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies.
Together these books share the critical lessons learned from working with and for many of the top product companies in the world.
From the brand
Marty Cagan founded the Silicon Valley Product Group in 2001 to pursue his interests in helping others create successful products through his writing, speaking, and advising. Along with the SVPG team, he is the voice behind the innovative and bestselling Silicon Valley Product Group book series, which helps organizations and industry leaders bring great products to life.
The Books
Publisher : Wiley; 1st edition (December 12, 2024)
Language : English
ISBN-10 : 1394326262
ISBN-13 : 978-1394326266
Item Weight : 5.55 pounds
Dimensions : 16.6 x 5.77 x 15.7 inches