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We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us to understand our users, learn about their goals, explain our research, and demonstrate our design ideas. In this book, Quesenbery and Brooks teach you how to craft and tell your own unique stories to improve your designs. Testimonials “Stories facilitate a level of communication that is as close to telepathy as you can get. Kevin and Whitney guide you to use storytelling in `how to’ scenarios so smoothly that you may never realize how far you leapfrogged ahead and never know the mistakes you didn’t make because of this book. It’s that good.” Annette Simmons, author of The Story Factor “A very practical, readable survey of ways to use one of the world’s oldest and most powerful transmedia formsstorytellingto increase the coherence and effectiveness of digital artifacts. Brooks and Quesenbery offer concrete strategies for creating a richer design process
From the brand
We connect people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX. As UX becomes mission critical for more industries, organizations, and people, we expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.
We believe in the power of UX.
User experience humanizes technology and information—and Rosenfeld helps people all over the world create better user experiences.
UX Fundamentals
Two Waves—A Rosenfeld imprint
Publisher : Rosenfeld Media; 1st edition (April 1, 2010)
Language : English
Paperback : 298 pages
ISBN-10 : 1933820470
ISBN-13 : 978-1933820477
Item Weight : 2.31 pounds
Dimensions : 6 x 0.8 x 8.9 inches