Price: $37.00 - $25.78
(as of Feb 03, 2025 02:06:56 UTC – Details)
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
Determine your target customersIdentify underserved customer needsCreate a winning product strategyDecide on your Minimum Viable Product (MVP)Design your MVP prototypeTest your MVP with customersIterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
From the Publisher
The Lean Product Process
The Lean Product Process guides you through each layer of the pyramid from bottom up. It helps you articulate and test your key hypotheses for each of the five components of product-market fit.
You can think of the Lean Product Process like the drills that karate students learn and practice as they make progress earning higher and higher belts. After mastering the core techniques from their drills and becoming black belts, students are able to mix, match, and modify what they have learned to create their own custom style. Martial arts master Bruce Lee eloquently said, “Obey the principles without being bound by them.” He also said, “Adapt what is useful, reject what is useless, and add what is specifically your own.”
I encourage you to heed his advice as you read and practice the ideas and guidance found in The Lean Product Playbook.
Publisher : Wiley; 1st edition (June 2, 2015)
Language : English
Hardcover : 336 pages
ISBN-10 : 1118960874
ISBN-13 : 978-1118960875
Item Weight : 1.2 pounds
Dimensions : 6.2 x 1.2 x 9.1 inches
Customers say
Customers find the book provides a comprehensive guide to product development with in-depth techniques and real-life case studies. They describe it as an easy read for beginners and a great introduction to lean practices. The examples are realistic and presented in a clear, concise manner. Readers appreciate the user-centered design and agile development strategies presented in the book. The steady pace and strategies for accelerating delivery timeframes are also appreciated.
AI-generated from the text of customer reviews