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The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites.
This book will teach you how to:
Understand what makes “good design,” from discovery through to implementationUse color effectively, develop color schemes, and create a paletteCreate pleasing layouts using grids, the rule of thirds, and symmetryEmploy textures: lines, points, shapes, volumes, and depthApply typography to make ordinary designs look greatChoose, edit, and position effective imagery
And lots more…
This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish.
The third edition of this book has been greatly revised and now features:
Updated and expanded coverage of mobile and responsive web design (RWD)A new sample projectNew sections on user interface and icon designCommon user-interface patterns and resources
From the Publisher
Chapter 1: Layout and Composition
An awareness of design relies heavily on understanding the spatial relationships that exist between the individual components of a design. The layout chapter kicks off the design process by investigating possible page components. With these blocks defined, we discuss some tools and examples that will help you start your own designs on a solid foundation. To wrap up this discussion, we’ll examine Knoxville Reflexology, a real client project that we’ll be following as an example through each chapter.
The Principles of Beautiful Web Design
Designing Great Web Sites is Not Rocket Science
This book comprises the following five chapters. You can read them from beginning to end to gain a complete understanding of the subject, or skip around if you only need a refresher on a particular topic. If you’re squeamish about choosing colors, feel uninspired by a blank browser window, or get lost trying to choose the right font, this book is for you. I take a methodical approach to presenting traditional graphic design theory as it applies to today’s website development industry. While the content is directed towards web programmers and developers, it provides a design primer and relevant examples that will benefit readers at any level.
Chapter 2: Color
Perhaps the most mysterious aspect of design is the topic of color selection. Chapter 2 sheds light on this as we delve into both the aesthetic and scientific aspects of color theory. Armed with these simple guidelines, and some tips for creating harmonious color combinations, you’ll see how anyone can choose a set of colors that work well together to complement the overall message of a website. Finally, we’ll learn how the palette for Knoxville Reflexology was chosen.
Chapter 3: Texture
An aspect of web design that’s often overlooked, texture is the key to creating designs that stand out. By understanding how the individual elements of texture function, you’ll learn how to use points, lines, and shapes to communicate and support your site’s message on a number of levels. We’ll then get to see firsthand how subtle textures helped shape the identity and character of our example website.
Chapter 4: Typography
The importance of typography is undeniable. Type is everywhere, and understanding the mechanics of written language is essential for any visual designer. In this chapter, we’ll dive beneath the surface of this rich topic, exploring the basics of the letterform, and investigating various typeface distinctions.
Chapter 5: Imagery
The necessary companions to any well-designed site are the images and illustrations that grace its pages. In the final chapter, we’ll discuss what we should look for in the visual elements that we use on our pages, and locate sources of legitimate supporting imagery. Of course, finding the right image is often just the beginning. We’ll also learn some image-editing basics before we see the final steps in our example project.
Publisher : SitePoint; 3rd edition (July 8, 2014)
Language : English
Paperback : 212 pages
ISBN-10 : 0992279445
ISBN-13 : 978-0992279448
Item Weight : 1 pounds
Dimensions : 8 x 0.75 x 10 inches