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Master UX Design: Your Comprehensive Guide to Crafting Exceptional Digital Experiences
Calling all designers and developers—this is your complete guide to UX and usability for digital products. Discover how effective user experiences are shaped by psychology, design principles, and data-driven insights. Walk through every step of the UX process: conduct context analysis, define requirements, create prototypes, and run usability tests. Learn from case studies and detailed visuals to elevate your designs across various applications, including B2C, B2B, and healthcare.
What You’ll Learn:
UX Best Practices:Design digital products for B2C, B2B, and medical fields with a focus on user-centered design, usability testing, and UX research.Data-Driven UX Process: Implement a step-by-step approach, from user research and wireframing to A/B testing and usability evaluation.Design Theory & Principles: Understand core concepts like ergonomics, human-computer interaction (HCI), and cognitive psychology in design.Practical Examples: Dive into real-world case studies, including mobility apps, CRM solutions, and healthcare portals.
Why This Book?
Level up your UX skills and deliver user-friendly, high-impact products that meet today’s digital needs.
From the Publisher
Your handbook for excellent UX design!
Take your UX to the next level with expert guidance and data-driven design!
Outstanding usability and user experience (UX) are never a matter of chance. If your professional goal is to create digital products that are intuitive, enjoyable, and easy to use, then you’re in the right place.
With this professional guidebook, you’ll learn how to adopt data-driven UX design. Experienced usability specialists introduce you to design fundamentals from psychology and provide you with a proven repertoire of methods, including practical guidance for developing the right mindset, refining your approach, and designing effective solutions.
With these concrete instructions, you’ll be able to evaluate and optimize your products and support your users through professional usability and UX projects.
Whether you’re developing an experience for business-to-business (B2B) or business-to-consumer (B2C) applications, and no matter the industry or requirements at hand, this book will equip you with the right methods for effective design!
B2B and B2C applications User researcher skills Psychological foundations Design principles Context of use analysis Requirements formulation Prototypes and wireframes Design testing and evaluation
Inside the book:
Whether you’re dealing with usability and user experience design for the first time or you’re already involved in product development, this book is written for you. If you’re interested in the area of usability and user experience and would like to add to your repertoire of methods, you’ll find what you’re looking for within these pages.
This book includes:
700+ pages of usability and UX design guidance from leading expertsA comprehensive guide for developers and designersFull-color diagrams and detailed illustrationsContinuous design product case studiesDetailed decision matrices to jump-start your design projectA comprehensive index
Meet the authors:
Michaela Kauer-Franz has a doctorate in psychology with a focus on product design and user experience. Together with Benjamin Franz, she founded the data-driven UX agency Custom Interactions, which they manage together. She also contributes her extensive experience as a trainer, a lecturer at Technische Universität Darmstadt, a speaker, and on an International Organization for Standardization (ISO) committee.
Benjamin Franz received his doctorate in engineering; his UX-related dissertation on highly automated driving was awarded the Walter Rohmert Research Prize. In his jointly founded and managed company, Custom Interactions, he focuses on user interface design. He also works as a lecturer and a keynote speaker.
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Publisher : Rheinwerk Computing; First Edition (January 25, 2024)
Language : English
Paperback : 737 pages
ISBN-10 : 1493224964
ISBN-13 : 978-1493224968
Item Weight : 2.25 pounds
Dimensions : 0.91 x 7 x 10 inches