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Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.
Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction,and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you’re an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clearand concise manual that you’ve been looking for.
ASIN : 1568985819
Publisher : Princeton Architectural Press; 1st edition (May 1, 2006)
Language : English
Paperback : 96 pages
ISBN-10 : 9781568985817
ISBN-13 : 978-1568985817
Reading age : 13 years and up
Grade level : 8 and up
Item Weight : 8.8 ounces
Dimensions : 7 x 0.5 x 8.5 inches
Customers say
Customers find the book’s content simple and straightforward. They describe it as a solid basic introduction to design with clear visuals that help understand the concepts. The book is described as an engaging guide with beautiful illustrations that are essential for anyone studying design.
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