Price: $82.00
(as of Feb 05, 2025 22:00:30 UTC – Details)
This thesis was written in response to the enormous growth of fashion blogs particularly in the last five years. Blogs cover a variety of fashion topics and are based on the belief that a demonstration of the whole fashion creating process from the primary idea to commercialisation is advantageous for all participants: the artist, the audience and the art itself (Knight, 2006). Fashion blogs are explored in-depth to identify measurements for audience engagement. The purpose of this thesis is to identify the main characteristics of successful and engaging fashion blogs, to check their usability in practice, and to determine useful metrics to define customer engagement. Finally, we aim to exploit the implications for practitioners based on a synthesis of the research findings and suggestions from the literature.
Publisher : LAP LAMBERT Academic Publishing (October 29, 2010)
Language : English
Paperback : 124 pages
ISBN-10 : 3838373472
ISBN-13 : 978-3838373478
Item Weight : 6.7 ounces
Dimensions : 5.91 x 0.28 x 8.66 inches