Price: $65.00
(as of Feb 08, 2025 16:22:07 UTC – Details)
Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT´s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism.
Publisher : LAP LAMBERT Academic Publishing (December 27, 2012)
Language : English
Paperback : 88 pages
ISBN-10 : 3659308501
ISBN-13 : 978-3659308505
Item Weight : 5 ounces
Dimensions : 5.91 x 0.2 x 8.66 inches